Shopify

By ins-eco  Published On July 13, 2020

Shopify

Shopify is a popular eCommerce platform that helps you build your own online store, without needing any tech skills. The key idea behind both products is that you can use them to build an online store without needing to design or code anything — you pick a template from the range provided, upload your products, set your prices and you are, in theory at least, good to go.

Why Choose Shopify?

Came top in our own in-depth research, outperforming all its competitors.

Anyone can use Shopify, whether you’re a first-time seller, or a multi-million dollar business. All you need is an idea, something to sell, and an internet connection, and you could have an online store live in no time. Since it’s a platform based solution which is self hosted, it has some limitations in customizations just like any SAAS solution.

With over 1,200 apps, specialized features such as inventory tracking and shipping tools, and a range of price plans, Shopify is a powerful platform to choose. It can be used by any sized store, and is extremely scalable. Shopify’s themes come packed with great features.

All themes include

  • Customizable content sections on the home page
  • SEO (Search Engine Optimization)
  • Drop-down navigation support
  • Free theme updates
  • Mobile-friendly design
  • Social media icons
  • Built-in styles and color palettes
  • Free stock photos by Burst

Shopify’s Sales Tools and Features

  • Apps – Apps are extra features that can be added to your website to enable and make it more usable as per your needs that don’t come built in with the theme
  • Shipping – Shopify lets you manage your shipping options, providing an extensive range of settings for you to control and edit. Shipping experience which are not positive impacts your userbase substantially.
  • Dropshipping – Shipping directly from wholesalers to your customers works really well as it eliminates inventory and shipping needs – Lowered upfront costs works well for small businesses – Drop shipping is available via apps in Shopify
  • Abandoned cart recovery – essential feature as 70% of the users will abandon carts and 20% of the sales can be recovered through this feature.
  • Product management – Overall, Shopify’s product management tools go above and beyond to make it easy for you to set up your store however you want, and then make it as easy as possible for you to stay on top of your inventory.
  • Payment options- Shopify supports over 100 different payment gateways.These include popular favorites like PayPal, Stripe, Amazon Pay, and Apple Pay. It also offers its own in-house payment gateway, called Shopify Payments.

Multi-channel integration

Having an online store is important for any business, and having multi-channel integration is important for any online store! It expands your store’s reach, and creates a much wider customer base. For example, with Shopify, you can sell products on marketplaces like Amazon and eBay, plus social media channels like Facebook and Instagram. Shopify’s integrations aren’t actually built-in – instead, you install apps for the channels you want to sell across. Most of them are free, but as always, you need to keep an eye on the price.

  • Digital selling – Shopify lets you sell digital goods and services through your online store. Not only that, it makes it easy as well. Simply uncheck the shipping checkbox when you add your product

Tax

Shopify knows Taxes is atugh job and it has built-in automatic tax calculation to make everything a bit easier. You can set up your store so that Shopify automatically deals with common tax calculations, using default sales tax rates.

  • POS – The best part of Shopify POS is that it automatically syncs between the app and your online store to keep your inventory and orders up to date SEO- Shopify has a good range of SEO tools at your disposal. It doesn’t provide every trick in the book, but most essential areas are covered, from header code to custom URLs. When you add products, Shopify even prompts you with SEO best practices.

Price

Shopify is a software-as-a-service (SAAS), meaning users pay a monthly subscription fee to access the Shopify software. Starting with Shopify gives you a free trial, but after that, you’ll have to pay. Shopify offers 5 pricing plans:

  • Lite: $9 per month
  • Basic Shopify: $29 per month
  • Shopify: $79 per month
  • Advanced Shopify: $299 per month
  • Shopify Plus: pricing varies depending on requirements

Shopify Plus

As their names suggest, these are basically ‘enterprise-grade’ versions of the platforms, which are aimed at corporations or store owners with extremely large volumes of sales.

As such, they contain a lot of advanced features, including:

  • guaranteed server uptime
  • advanced API support
  • dedicated SSL / IP address
  • advanced security features

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