Case Styudy

Shop Local Ontario

Shop Local Ontario is a concept that aims to assist local companies connect with their customers and customers locate the products they want on a single platform. Clients kept coming to us urgently needing to sell their products online during the COVID-19 pandemic, but they were afraid of spending money when they weren’t making any.

As a result, we approached this website with two main points:

  • We’ll handle the ecommerce – it’s what we do best!
  • We aim to make shopping locally at small companies simple.

It should be simple to choose to shop locally. Because Ontario’s small farms, businesses, and producers need a stage to showcase their wares.

Introduction

Project Overview

It’s all about design and usefulness. User engagement requires a human-centric strategy with well-planned navigational design. We strive to grasp the target audience’s expectations and perceptions.

Description

“Shop Local Ontario” brings an integrated stripe and hubspot to provide an online platform to farmers in Ontario Canada to sell their produce directly to consumers. The project goal is to provide the best quality and products in a great variety. Shop Local Ontario also aim to make their website the easiest way to find goods. This solution is designed particularly to provide easy and simple access to all the customers.

We’ve put in a lot of time researching and getting to know the industry, its practices, and the difficulties that come with running a business in it. Indeed, we have the experience necessary to produce a product that has attained a degree of maturity and stability.

WHAT WE DID

Design Process

The overall goal of the design process is to help designing better products, services, processes, user flows, and strategy.

Target Market

To be clear, our target market consists of farmers in Ontario, Canada and people who are looking for a reliable local shop for goods. The market also target on people who have never heard of you but would enjoy our items (meat, poultry, and pantry).

There are a slew of reasons to let shop local Ontario make the most of your shopping list, or to have us create one based on your preferences, client demographics, and more. Retail needs to be more strategic and cost-conscious than ever before, and we’re here to help.

We saturate our target market by obtaining a list of non-customer families in your trade area with optimal profile features such as homeownership, affluence, and home value. Shop Local Ontario can develop effective analytics and perform focused direct marketing by fixing, enhancing, and verifying incomplete client records.

Maintain contact with our consumers by updating your database with accurate addresses on a regular basis, even if they relocate. Append demographic attributes to customers and group them into look-alike groups to better segment and target them.

PREPRATION

Project Timeline

Project Goals

Challenges

  • Customers want to experience a responsive and smooth sales via website
  • Lack of information regarding online buying and selling produces among farmers

Solutions

“Shop Local Ontario” brings an integrated magento platform to farmers in Ontario, Canada. The project goal is to allow farmers in Ontario to sell their produce directly to their customers. This solution is designed particularly to provide access to all the target audience and help them reach bigger amount of customers from one platform.

The best solution is to integrate online and offline marketing to drive more sales for farmers. Make payment process easy and reliable for farmers. Perform regular market analysis like SWOTs can help identify opportunities to attract new customers.

RESEARCH

Online Research

Questioning and online research are quick and easy ways to learn a lot about a group in a short amount of time. It’s an excellent alternative for research initiatives with a big and diversified user base that value confidentiality.

91%

A survey from 2021 found that Canadian online buyers preferred national food chains over local ones. 9 % of Canadians bought more frequently from national or large grocery stores than before the outbreak. Only 5% used independent grocery retailers.

$94.1m

Vertical farming’s expected market value in Canada from 2014 to 2025. Vertical farming had a market value of around $94.1 million in 2016 and is expected to reach $1.53 billion by 2025.

$1.83b

From 2010 through 2020, this graph illustrates sales of fruit and vegetable horticulture in Canada. In 2020, Canada’s fruit and vegetable sales were estimated at 1.83 billion dollars.

User Research

What They Really Want?

Have you ever had a bird’s eye perspective of how people buy in the vegetable section of the supermarket? Do they stick to their shopping list, buy goods that weren’t on their list, and compare prices? What draws people into the shop and aids them in making a produce selection after they’ve arrived in the section?

For both fruit and vegetable purchases, the research underlines the importance of freshness, quality, and pricing. Although viewing advertisements at home motivates customers to go to the store, the appearance of the produce has a significant impact on their decision. Six out of ten shoppers say they buy things that aren’t on the list. As a result, impulse buying is common in the produce department.

As technology advances, so are consumer expectations. Depending on your perspective, this might be a tremendous win or loss for furniture producers. Brands that have embraced new technology have established user-friendly e-commerce stores that supply high-quality furniture. Others have delayed modernizing their websites or opening online storefronts.

Joshua Thomas (45) Banker, Father

Joshua, 45 year-old father of 4 kids and he has been living in Ontario, Canada for almost about 20 years. Being a father himself he is very concerned about his kids’ intake, whether they are having good fresh nutrients or not. His main focus while purchasing grocery for his family is to bring the fresh produces in reasonable price. Before Shop Local Ontario, he struggled a lot to find the right things but since he is using Shop Local Ontario, everything is changed. He can now buy fresh fruits, vegetables, and much more from one single platform.

Empathy Map

Empathy map is a collaborative tool that allows organizations to learn more about their customers. An empathy map, like a user persona, can represent a group of users, such as a consumer segment.

User Flow

The user flow is purposefully kept simple so that the magento user can perform their desired action without much effort.

Whether buying going from one city to another, famers can now sell their produce from their home. They get paid through online platform and as for user can navigate screen with minimal clicks.