Case Styudy

Printers Plus

PrintersPlus delivers quickly across Canada. A number of warehouses around Canada service a wide range of industries. Whether you shop online or in-store, PrintersPlus provides the best prices on all your favorite brands of printers and toners PrintersPlus believes it can undercut competitors’ prices.

PrintersPlus focuses on printing and imaging. We are known for our complete expertise of everything from printing to document management, as well as all linked IT products and services. This is due to PrintersPlus’s easy-to-use, low-cost online ordering system.

For over 23 years, PrintersPlus has been solving the technology demands of every business, market sector, and government department. We also specialize in fine-tuning technologies for industries including legal, education, medical, and manufacturing. We are experts in imaging, printing and more!

Introduction

Project Overview

It’s all about design and usefulness. User engagement requires a human-centric strategy with well-planned navigational design. We strive to grasp the target audience’s expectations and perceptions.

Description

“PrintsPlus” brings an integrated Oracle NetSuite, Manires to improve business agility, financial stability and overall organizational performance by streamlining processes via a fully automated e-commerce platform.

We have invested a good amount of time in research and to understand the domain, its practice and operational challenges. Indeed, we know what it takes to build a product that has reached a level of maturity and stability.

WHAT WE DID

Design Process

The overall goal of the design process is to help designing better products, services, processes, user flows, and strategy.

Target Market

Our segment definition is strategic in and of itself. We live in a world where information is exchanged in milliseconds. Any company’s lifeblood is a solid marketing strategy. It is critical to verify that your company is on the proper track. It can immediately impact your print sales if not done appropriately.

Printers companies must concentrate on preventing these flaws. In the next half of this essay, we’ll dive into the dos and don’ts of marketing. Marketing tactics frequently lack a detailed understanding of their target audience. This results in anarchy. It also implies that you’re devoting your resources to a certain audience with little to no return on investment.

Rather than focusing on short-term results, invest in significant projects that provide long-term value. To keep afloat in the near run, attracting a large audience is fine. However, in order to stay in business, you’ll need consumers who are loyal and have a higher lifetime value.

PREPRATION

Project Timeline

Project Goals

Challenges

  • Demographics changes are increasingly impacting buying habits and preferences.
  • Reviews and pricing are critical to the buying journey.
  • Customers want to experience a responsive and smooth payment process.
  • Lack of information regarding furniture quality and design.
  • Advancements in technology and marketing techniques.

Solutions

“Rattan House” brings an integrated paytabs platform for places like restaurants, hotels, residential, cafes, and resorts. The project goal is to provide the best quality and stylish furniture in the easiest ways. This solution is designed particularly to provide access to all the customers.

The best solution is to integrate online and offline marketing to drive more sales. Make payment process easy for customers. We perform regular market analysis like SWOTs can help identify opportunities to attract new customers.

RESEARCH

Online Research

Questioning and online research are quick and easy ways to learn a lot about a group in a short amount of time. It’s an excellent alternative for research initiatives with a big and diversified user base that value confidentiality.

$456m

This statistic depicts the market value of the restaurant furniture market worldwide from 2014 to 2017, with a forecast for 2022. In 2017, the global restaurant furniture market was valued at approximately 456 million U.S. dollars.

$226,776m

Revenue in the Furniture market amounts to US$226,776m in 2021. The market is expected to grow annually by 3.87% (CAGR 2021-2026).

$68,159m

The market’s largest segment is the segment Living Room Furniture with a market volume of US$68,159m in 2021.

User Research

What They Really Want?

The furniture industry has always been competitive, with companies investing substantially in direct mail and digital marketing initiatives to attract new clients and encourage them to visit their showrooms. As technological improvements moved e-commerce forward, online webshops opened up new ways for consumers to buy for furniture. However, the digital landscape created new customer pain points in e-commerce, since buyers were no longer able to see and touch furniture products in person.

Our ever-improving technology is fueling the shift in consumer expectations. This may be either a huge gain or a huge negative for furniture companies, depending on how you look at it. Brands that have embraced new technologies have created user-friendly and appealing e-commerce stores that address retail pain points while also delivering high-quality furnishings. Others have resisted updating their internet presence or even launching e-commerce stores.

Emily Pierson (35) housewife, mother

Emily, 35 year-old mother of 4 kids and she has been living in Sharjah, Dubai for almost about 12 years. Being a mother she is very caring and concern about her house and family. Her aim was always make her house feel warm, comfortable, and welcoming for her husband and kids. Rattan house help her buy the best, trendy, high quality, and stylish furniture for her house. Since she lived in Sharjah, Dubai deliver was no hassle for Rattan house. She found the buying, reviewing, and payment process easier and flexible for herself. This is exactly what we aim to deliver. Her reaction was far more than satisfactory which motivated us to be better in future.

Empathy Map

Empathy map is a collaborative tool that allows organizations to learn more about their customers. An empathy map, like a user persona, can represent a group of users, such as a consumer segment.

User Flow

The user flow is purposefully kept simple so that the woocommerce user can perform their desired action without much effort. Whether buying furniture via cash on deliver situation or wish to pay through online portal, user can navigate screen with minimal clicks.