Online shopping now accounts for more than 14 percent of all retail sales worldwide. With the increasing number of opportunities, competition is also getting tough and it becomes hard to crack even an incredible busi- ness idea.

Several online stores are up there and running successfully but how do they function? That is the question which holds the utmost importance. It’s not about the framework they had been developed on but the needs of every individual business and industry standards. If you're just getting started or you're an existing company looking to grow, your online store needs a few key components to succeed. Your store needs a way to show your goods or services, as well as a way for customers to pick and pay for them, regardless of your niche or area of expertise. To keep transactions secure and protect customer information, the store must have strong pro- tection, as well as be dependable and provide technical support. You'll want to be able to customize your store in addition to those features.

Alison Boudrea
Project Manager, Content Creation

Crafting an eCommerce business model and choosing the best platform to start the journey is a tough decision to make. We had an idea about what we needed to build, and Inserito’s capable tech teams enabled us to leverage the most suitable platform. They customized it to our exact needs driving it to optimal results. We hope that we keep helping small businesses thrive, make their digital journey simpler and positively impact their livelihood!

Alya Kahwaji
Marketing Director

Great team and Awesome Company! Inserito is a trusted partner and has been helping us for years. They initially created two websites for our business and have supported us ever since, and just recently they created our eCommerce store for Rattan House. We are excited with the fresh and new look of our website and are proud to have an agile partner like Inserito that is with us every step of the way.

Tarek Al Aref
Chief Executive Officer

Inserito’s capable team made it easy for us to build a fully functional digital interface, including a web portal and social media profile, which helped us stay visible and relevant in the rapidly growing tourism and hospitality space.

The post eCommerce platform comparison appeared first on Inserito Technologies.

By 2023, digitally transformed organizations are forecasted to contribute to more than half of global GDP, according to Statista.

2023 isn’t far away, so I agree with Forrester’s view that “2021 will be the year that every company — not just the 15 percent of firms that were already digitally savvy — doubles up on technology-fueled experiences, operations, products, and ecosystems.”

What does that really mean and how does it impact your organization?

If you’re one of the business leaders planning to put digital transformation initiatives in place, where is your main focus? Are you developing applications and services for external use without using digital to transform your internal processes and the way your people work?

In discussions with senior executives, I’ve found that many now recognize the importance of a more balanced approach and are prioritizing internal initiatives. Ignoring internal transformation is like Microsoft overlooking Teams for its own communications or SAP using spreadsheets for internal ERP.

While it’s true that high-profile initiatives like Artificial Intelligence, the Internet of Things or Big Data are critical to long-term success, you must have a strong internal digital culture in place to support and accelerate innovation in those areas.

People tend to get really excited when they recognize and understand how being digital can improve the way they work. That enthusiasm quickly becomes contagious. Soon, you’ve got people aligned behind your digital initiatives. And, they will recognize that your clients could benefit in the same way, which leads to a greater customer focus throughout your business.

When your people think digital, you have a great foundation for success. If a digital initiative transforms efficiency and productivity for your business, you’ve got an effective baseline for developing solutions for the market. And, you’ll have a convincing story to tell your customers — credibility and trust go a long way in launching new digital products successfully.

If internal digital transformation is so important, where do you start? Transformation sounds like a big, all-embracing task…Not necessarily.

From discussions with successful ‘transformers’, it is clear that an effective Governance model along with an agile approach focusing on small initiatives within a strategic roadmap is the key to success. These four key initiatives build momentum and spark innovation.

1. Implement Business Intelligence and Analytics. This will give you the insight and information to understand the impact of your internal initiatives and ensure your improvement plans and decisions are based on hard data.
2. Make your business cloud and mobile first. This is critical when many of your people may be working remotely, following the pandemic. Cloud and mobile apps will enable your people to access data and work productively from any location and, more importantly, collaborate easily because effective teamwork is essential for driving innovation.
3. Accelerate project delivery. By giving project teams the right digital tools, implementing agile processes and freeing IT from routine, day-to-day tasks, you can reduce transformation lead times and gain benefits faster.
4. Leverage Artificial Intelligence. By automating tasks with AI, you’ll free people for innovation and exploit AI’s learning capability to create a culture of continuous improvement.

Those initiatives are practical and achievable with existing technologies, but they also need to be driven and governed by a number of core principles.

For a start, you’ll need a clear roadmap and responsibility of ownership for the project. Within the roadmap, prioritize the most critical use cases and focus your teams on those projects using analytics to monitor progress. Building an ecosystem of partners can give your teams wider skills, knowledge and resources to improve results even further.

Use agile techniques to accelerate progress and deliver short-term gains, but don’t worry about any minor failures along the way. And don’t forget to communicate and share the benefits of transformation initiatives — that helps build a culture of innovation and a commitment for continuous improvement.

If, like me, you’re convinced that internal digital transformation is essential to the future of your business, it is time to act now!

Maisam Zaidi
Digital Transformation Consultant

The post Digital transformation appeared first on Inserito Technologies.